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5 Ways To Kickstart Your Career In Media & Marketing

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Posted 2 days ago

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5 Ways To Kickstart Your Career In Media & Marketing

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Posted 2 days ago
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Penetration of the internet has played a significant role in increasing the reach of media. India is the highest consumer of data, making the internet and digitisation a powerful tool to create an impact in the market.
Media and marketing approaches and industries have made a huge leap over the last decade, with digital media taking over the market rapidly. According to a recent report by ‘Dentsu-e4m Digital Advertising in India 2022’ consumers, as well as businesses, are turning to digital media for their marketing. This has pushed the Indian digital advertising industry to reach overwhelming growth. The report has projected that the Indian digital industry will reach Rs 35,809 crore by 2023 with a growth rate of will 29%. The contribution of Digital Media is projected to be 38% on par with television.
Hence you can imagine the huge scope of a career in Media & Marketing.
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Key Highlights
As e-commerce has proven to be the emerging digital spine of the retail industry, small- size to large whales of the market have realized the immense potential of adhering to advertising on eCommerce platforms to reach out to maximum consumers.
In digital media, social media platforms like Twitter, Facebook, Instagram, etc., and online videos like YouTube have showcased consistent and potential growth over the years. They remain the strongest platforms on digital media.
While the traditional media have showcased a growth rate of 12.6%, digital media is leading the entire marketing industry with twice the overall industry’s growth.
With a post-graduate diploma in digital marketing, you can brighten your job scope. Digital Marketing Manager salary in India is in the range of ₹ 3.1 Lakhs to ₹ 19.4 Lakhs, average salary being ₹ 7.2 Lakhs. A Digital Marketing associate can earn from ₹ 1.2 Lakhs to ₹ 5.5 Lakhs.
Understanding Media Marketing & Its Scope
The report ‘Dentsu-e4m Digital Advertising in India 2022’also reveals that digital media has diversified scopes of interest, with the highest proportion spent on social media (29%, Rs 6,218 crore), followed by the latest trends of Online Video (28%, Rs 5,907 crore). Next is 23% (Rs 5,039 crore), which is spent on paid search, with 16% (Rs 3,420) spending on display banners. Further as per the report, the Digital media is expected to have an overall growth rate of approximately 30% in 2022, so by the end of the year, the market size will be around Rs 27,759.
The report further states that the estimated spending on advertising in the eCommerce sector was around Rs 6,300 crore in 2021 and is expected to grow at a rate of 36% in 2022.
Thus, Digital Marketing is constantly opening new avenues of learning. With versatile social media platforms, video marketing, blogs, vlogs, etc., just being a vlogger might not be enough to gauge the market trends. You need to learn the technicalities of online marketing.
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    5 Ways To Kickstart Your Career In Media & Marketing
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