Propaganda and Distribution, in its entirety, is the PCD Full Form. In the pharmaceutical industry, PCD is used for marketing and distribution rights. In essence, PCD (Propaganda cum Distribution) is a franchising business. Let us look at what is meant by a franchise business. When a company allows a person or another company to sell its products under its own name. It is referred to as franchising a business. The franchise upholds the principles and standards of conduct supported by the company that authorizes it.
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