Every company needs a sustainable, long-term business model that brings profit. The business model is a conceptual structure that supports the business's viability and explains who it serves, what it offers, how it offers, and how it achieves its goals. Direct sales, franchising, advertising-based, and brick-and-mortar stores are all examples of traditional business models.
Businesses should regularly update their business model, or they will fail to anticipate the trends and challenges they are going to face ahead. In this regard, online executive education can help executives of a company elevate their skills to lead in an increasingly complex and rapidly changing world.
Disruption of traditional business models by technology
The traditional buy-and-sell setup is where customers go to a physical place to get what they want. While this is the traditional form, there have always been disruptions and challenges affecting the traditional business model. However, nothing has changed the traditional business models as fast as the internet.

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